Archive for the Marketing Category

Marketing Ideas to Increase Sales of Your Self-Published Novel

Posted in Marketing with tags , , , , , , , , , , , on August 19, 2017 by Dawn Ross

Marketing Increases Sales

I will soon be ready to publish my novel. This will be a great achievement, but it’s just the beginning. If I plan on selling the book, my next step is to market it. If I don’t market my book, no one will know it’s available, which means no one will know how good (or bad) it is. I have to market my novel so that people will know about it and hopefully, be encouraged to buy it.  Below are some ideas I have on how to market a self-published novel.

Keywords & Tags – Make sure that when you set your book up on its self-publishing platform that you use proper keywords and tags to identify your book. If your book is sci-fi, use the keyword sci-fi. Also consider the subgenre. Is it a space opera or is it cyberpunk, time travel, apocalyptic, hard science fiction, or another type of sci-fi subgenre? Is it for children, teens, or adults? Here is a good article about keywords for those of you planning on self-publishing on Amazon or CreateSpace –

Multiple Publishing Platforms – If you publish your book on Amazon and/or CreateSpace, keep in mind that your book will only be sold on Amazon’s site. If you want your book sold on other sites, then you need to contact those other sites. By the way, if you self-publish on Smashwords, Smashwords automatically offers your book for sale on multiple book sites (as an e-book only, but e-books are currently outselling physical books and this is not likely to change).

Your Own Website – It’s so easy nowadays to set up your own website and/or blog. WordPress, Wix, and others allow you to do it for free. However, building your own website isn’t enough. You have to market it too. For a website, you have to consider SEO marketing. For a blog, you need to post regularly and about topics that would attract visitors who would be interested in your novel.

Social Media – Consider a Facebook fan page for your novel. Consider a Twitter account. Depending on your genre, you may even try Pinterest, Instagram, Snapchat, and others. Just be careful about spamming. You don’t want every single post to be about your novel. For example, sci-fi writers can post about new tech, new sci-fi authors, new tv shows or movies, and so on.

Paid Advertising – Advertise on social media sites such as Facebook or Twitter. Also, consider advertising on book selling sites. Amazon has such a service, as does many other book selling sites.

Local Events – One of my writer friends pays for a booth at local comicon events. Depending on your genre, you may also consider Renaissance festivals, gun shows, home shows, lawn & garden shows, art festivals, and so on. Keep in mind that sometimes booths at these events are rather expensive. I’ve seen booths cost as much as $500 for just a three-day event. It might help to have other paraphernalia for sale. My writer friend also sells t-shirts with art from his book covers on them, mugs, calendars, etc.

Book Signing – Ask your local coffee shops and books stores if you can do a book signing event. Be sure to advertise locally on Facebook groups, radio stations, your town’s website, and wherever else you can think of that would attract people appropriate to your genre.

Get Legitimate Reviews – Don’t ask your friends. You need to find the right sources or your reviews will mean nothing. Here is a good article that explains why –

For legitimate reviews, try contacting websites that sell books to see if they do book reviews or if they know someone who does. Try bloggers who regularly review books of your genre. Be cautious of paying for reviews. Their reviews can come across as being biased. This doesn’t mean that you can’t pay someone for their time, but you will want to check out their previous reviews. If they always give good reviews, then no one will take their review of your novel seriously. You risk a bad review, but if your work is good enough you can balance it out with several legitimate good reviews. Besides, even bad reviews can get you publicity. Do you know how many bad reviews the Gothic horror novelist Stephen King gets? Lots.

I hope this list gives you some ideas on how to market your self-published novel. If you have any other ideas, feel free to share.

Temporarily Unpublishing The Dukarian Legacy

Posted in Book 1 - The Third Dragon, Book 2 - The Raven's Fire, Book 3 - The Dragon and the Lion, Marketing, Publishing, The Dukarian Legacy - Fantasy Novels with tags , , , , , , , , , on September 13, 2016 by Dawn Ross

As I’ve been writing the new sci-fi novel, I’ve come to realize my writing has come a long way over the past 10+ years. Therefore, I am temporarily removing the fantasy saga, The Dukarian Legacy, as a book for sale. My plan is to rewrite it, then republish it. This may take some time as I am currently focused on the science fiction story series, The Kavakian Empire.

Dawn Ross

Two Sources for Book Reviews

Posted in Marketing with tags , on September 8, 2012 by Dawn Ross

Look at a novel from a book store. Most likely it will have a one or two-sentence blurb from the New York Times or a famous author. These blurbs can be important in marketing your book. But book reviews are very difficult for an Indie Author to get. From what I have found, most places like the New York Times, or Chicago Times, etc. won’t even bother to look at a self-published book. So how can you get one?

I found two sources so far in my research. One source is an article written by Jason Matthews who is a leading expert in self-publishing books. Check out this article HERE.

Another source I found is called This place lists several people who are willing to provide book reviews. Most of these people are individuals so their reviews might not carry as much weight as the New York Times. But it certainly wouldn’t hurt to get feedback and good reviews from several people. Many of these people will also post their review on their blogs, thus spreading the word about your book.

One important thing to know about reviewers is that they should be relatively free. Some may require that you send them a copy of your book, which will cost you a little bit of money. And I have found some bigger name reviewers will charge a very small reading fee. This is acceptable. I would certainly never pay the $100-$400 or more reading fees charged by some so-called reviewers. These types of reviews will probably not be taken seriously as people would think you paid for a good review rather than an unbiased review.

Once you get a few good book reviews, feel free to print a couple on your back book cover or within the first page or two of your book. You can also ask some of the individual reviewers to post their review on Amazon or Smashwords, or wherever else you have your book for sale.

So if this is so helpful, why haven’t I done it? I did it for my fist book, “The Third Dragon“. I got one good review which really helped me in boosting my sales for a few months. I haven’t worked on getting more reviews since because I am so busy trying to keep up with this blog, my two dog blogs, my web business for, working on a finance degree, and my art work (see I am satisfied with my book sales for now and will definitely work to increase them at a later time.

If writing is your passion and you have time to focus on marketing your book, be sure to add getting book reviews to your to-do list. It really is helpful.